
2025 Festival Mexicana
The Calder Plaza Downtown | September 12–14

Vendors
Show Up. Stand Out. Sell Big at Fiesta Mexicana. Download the vendor application form below and email your completed copy to vendors@mhawm.com. We’ll review it and follow up with next steps. Don’t miss your chance to be part of the celebration!
Become a VendorReinita Mexicana
Celebrating culture, heritage, and talent. Celebrate your heritage and shine in the Reinita Mexicana pageant! Open to girls of Mexican descent, with age-based categories and a spotlight on culture, confidence, and talent.
Join the PageantGet Involved
Volunteers, sponsors, partners. we believe that honoring culture, celebrating tradition, and uplifting community go hand in hand. Your support empowers us to continue sharing our heritage and creating meaningful experiences that unite and inspire.
Join the MovementThe Roots of Fiesta Mexicana.
In 1969, a group of Mexican women, including Mrs. Maurila Blakely Ortiz, envisioned celebrating their cultural heritage with the community. Mrs. Ortiz, a key organizer of kermés charity festivals, helped shape what is now Fiesta Mexicana. Her dedication, along with others, has preserved our heritage, allowing future generations to embrace and celebrate our culture beyond the struggles for recognition.
Our Purpose, Our Passion, Our People.
At the Mexican Heritage Association of West Michigan, our work is rooted in purpose and tradition. From our long-standing Fiesta Mexicana celebration to our efforts in youth engagement and cultural education, we strive to share, preserve, and grow the beauty of Mexican heritage within our community.
Our Vision
Today we attempt to emulate social change, wellness, and unity for all through learning from other cultures while sharing our Mexican Heritage.
Our Mission
To promote and educate the public about Mexican culture, customs, history, traditions, and the contributions of Americans with Mexican Heritage through promoting and participating in community events and services.
Flagship Event
Fiesta Mexicana stands out as a flagship event, boasting a rich history as one of the oldest ethnic festivals in the city. For 52 years, this iconic event has brought us together at Calder Plaza for three days of vibrant music, dance, art, and delectable cuisine.
Our Emphasis
To grow the support from the youth in our community by providing engaging and cultural activities where our youth can learn about the culture and traditions. Cultivating and sharing our heritage with all residents and visitors to the state of Michigan.

Persona Destacada
Help us recognize individuals making a powerful impact in the Mexican community. Do you know someone who’s uplifted, inspired, or made a lasting difference in our community?
Nominate Someone